Choosing a social media site for your brand can be a big decision that can, at times, be difficult to sort out and take care of. But, if you’re working to get your business off of the ground in an effective way, then you’re likely exploring as much as you can about the process and how you want to do things.
I’ve found that there are a lot of different things that you need to look at and think about when it comes to choosing the social media site that is going to be right for your brand and whatever it is that you want to be able to accomplish with it. Here are a few things that you want to keep in mind while looking at your options for which social media site would be right for your brand.
Instagram is all about pictures and video. If you want a site that is easy to start up and that isn’t going to take too much maintenance, Instagram is it. You can start off by buying likes; Instagram has an algorithm that rewards like and it’s cheap and easy to get likes that will meet your needs as well. If you have a younger audience, that may also be a good reason to check out Instagram.
Interaction and conversations are at the centre of Twitter, so if you’re willing to put the time and effort in so that you can communicate with people, then Twitter can be a good place to be. It has a similar demographic to Instagram, so you’ll find that there are a lot of people on both sites. Not only that, but you will also notice that “short and sweet” is at the centre of what you’re doing on Twitter.
Facebook is where you’ll catch the older audience – 35 and older seems to be the demographic that uses Facebook the most. Also, if you’re willing to write long posts and organize communities, you will find that Facebook is a pretty solid option for you to utilize for your advertising and communications.
Like Facebook, you’re going to get the people who are really into social media if you go to Google Plus. There are a lot of communities that you can tap into, allowing people to see your business that may be more interested in sharing info about it. Google Plus is the smallest, but there’s still a pretty solid following that you can work with here.
There are many choices to be made and you’ll notice that there are a lot of different ways in which you can work out what you want to do and how you want to proceed. By taking the time to look at each one on its own, you’ll find that there are plenty of ways that you can utilize each site in its own way. Do some research and see which one will be right for your business and its needs.